Antique Drink Coca Cola Neon Clock. This 1947 neon clock features a lighted marquee. Size: 31″ x 36″. (Item 184)
This is a “holy grail” piece for soda memorabilia collectors. A 1947 Coca-Cola neon clock with a lighted marquee isn’t just a timepiece; it’s a premier example of post-WWII Americana and “Main Street” advertising.
At 31″ x 36″, this is a massive commercial-grade unit, likely designed to sit above the entrance or the soda fountain of a high-end pharmacy or diner.
🥤 Why Item 184 is a Heavy Hitter
The “Marquee” Factor: Standard 15″ or 18″ neon clocks are common. A large-format clock with an integrated lighted marquee (usually featuring the iconic “fishtail” or “spandrel” Coca-Cola logo) is exponentially more valuable.
The Year (1947): This was the “Golden Age” of Coke advertising. Production quality was high, using heavy gauge steel and thick glass before the transition to cheaper plastics in the 1950s.
The Movement: These clocks often used Telechron or Cleveland Neon movements. If the motor is original and runs silently, it’s a major plus.
🔍 Condition Checklist for High Value
In the world of neon, “Excellent Condition” is a high bar. To get top dollar, collectors look for:
Original Transformer: Collectors prefer original “buzzing” transformers, though modern solid-state ones are safer for daily use.
Neon Vibrancy: Is the gas “clean”? If the neon flickers or has dark spots, it may need a “re-pump” or new glass tubing.
Paint/Porcelain: If the face is porcelain enamel, it should be glossy with minimal “flea bites” (small chips).
💰 Market Comparison
Note: Rare variants in pristine condition have been known to exceed $10,000 at specialized auctions like Morphy’s.
